¿Alguna vez te has preguntado por qué el café de Starbucks es el triple de caro que el de cualquier otra cafetería? Tim Harford responde en este libro a esta y otras cuestiones, y nos enseña a ver el mundo con l. a. mirada de un economista.

Este singular libro sobre el funcionamiento del mundo desde el punto de vista de un economista se ha convertido en un referente incuestionable. Nos cautiva con una sencilla pregunta: «¿Quién paga tu café?». Pronto nos damos cuenta de que no existen las preguntas sencillas, ya que un café encierra un complejo y gigantesco sistema económico.

De esta forma tan informal, Harford nos invita a llevar a cabo una hard work detectivesca para intentar resolver algunos de los rompecabezas de nuestra sociedad genuine. Aprenderás a pensar más como un economista y menos como un consumidor inocente que se pregunta por qué no se puede comprar un coche de segunda mano decente o qué debería hacer para evitar gastar tanto dinero en un supermercado.

Reseñas:
«Un libro de lectura obligada.»
Steven D. Levitt, autor de Freakonomics

«Harford es inteligente, tan inteligente que da miedo. Puede arrojar luz sobre rules y factores de gran complejidad.»
The Sunday Tribune

«La economía renowned no es un oxímoron, y esta es los angeles prueba.»
Financial Times

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