By Anthony F. Smith

A attention-grabbing examine ESPN and its good fortune as a brand

ESPN The Company finds the interior scoop at the greatest company tale in activities, detailing the artistic and leading edge spirit and practices that drove the programming, items, and prone of the main robust and favourite identify in activities media. The authors supply a behind-the-scenes point of view on how ESPN handled their many companions and the way they dealt with blunders and missteps alongside the way-from the standard beginnings of ESPN as an underrated startup to the head in their luck as an immense player.

ESPN and different nice companies put money into their humans. They teach them. they suspect that should you spend the time and assets turning proficient performers into leaders, you'll get greater organizational functionality and engender larger degrees of dedication and sweat. ESPN The Company

  • Explores the commitment to excellence that makes ESPN the "Worldwide chief in Sports"
  • Reveals how the stairs ESPN has taken to excel could be utilized to no matter what form of company you are in
  • Shares the teachings discovered at ESPN approximately launching and becoming a wildly winning enterprise

Engaging and informative, this pleasing consultant unearths how any corporation can profit by way of embracing the simplest practices of ESPN.

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