By Andrew T. Duchowski

This publication makes a speciality of video-based, corneal-reflection eye trackers – the main largely to be had and cheap form of approach, and takes a glance at a few fascinating and demanding purposes in human elements, collaborative structures, digital truth, advertising and advertising.

The 3rd version has been commonly revised and prolonged, and comprises new chapters on calibration accuracy, precision and correction; complicated eye stream research; binocular eye circulation research; useful gaze analytics; layout; GIS.

Opening with helpful heritage details, together with an advent to the human visible process and key matters in visible conception and eye stream, the writer then surveys eye-tracking units and offers a close advent to the technical standards precious for fitting a method and constructing an software program.

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