By Mark Laver

Jazz Sells: tune, advertising, and Meaning

examines the problems of jazz, intake, and capitalism via advertisements. On tv, on the web, in radio, and in print, ads is a seriously vital medium for the mass dissemination of track and musical which means. This publication is a research of using the jazz style as a musical signifier in promotional efforts, exploring how the connection among model, jazz tune, and jazz discourses come jointly to create which means for the product and the patron. whilst, it examines how jazz bargains a useful lens in which to envision the complicated and sometimes contradictory tradition of intake upon which capitalism is predicated.

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