By Jeffrey Louis Decker

The writer analyzes the autobiographical expressions of well-known marketers, from Andrew Carnegie to Ross Perot, along extra marginal ones, corresponding to Oprah Winfrey and Arnold Schwarzenegger, to ascertain how mainstream society used to be and is formed by means of the cultures of subordinate teams. He appears to be like on the hyperlink among self-making and nation-building and divulges the origins of a power fable of the "American dream" .

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