This ebook analyses coverage making methods on the micro-level and gives a different perception into the attention-grabbing international of coverage marketers, elucidating their strategic modus operandi. the writer identifies switch ideas and explores the function of people in coverage switch tactics. Readers will see how those hugely proficient and remarkable bureaucrats are consistently at the alert for brand new possibilities and feature the ability to “sell” and “market” new principles. in accordance with a uniquely complete four-year learn, entailing greater than 60 in-depth interviews and an in depth survey of over three hundred water coverage marketers within the Netherlands, this booklet explores the various innovations that coverage marketers hire. It identifies which stipulations impact the coverage entrepreneur’s collection of innovations and extra importantly, it assesses the (contextual) effectiveness of those ideas. even supposing the context of the learn makes this paintings without delay suitable to these within the fields of water assets and environmental administration, it delivers universally appropriate conclusions on affecting coverage switch. as well as the theoretical fabric that might entice students and scholars, this ebook highlights a chain of concrete techniques for practitioners on the right way to impact coverage switch, making it of curiosity to teachers and choice makers within the vast components of coverage switch, sustainability and water administration.

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