By Chris Anderson

The New York Times bestseller that brought the enterprise global to a destiny that is already here--now in paperback with a brand new bankruptcy approximately lengthy Tail advertising and a brand new epilogue.

Winner of the Gerald Loeb Award for most sensible company e-book of the Year

In an important company booklet considering The Tipping Point, Chris Anderson exhibits how the way forward for trade and tradition is not in hits, the high-volume head of a conventional call for curve, yet in what was considered as misses--the perpetually lengthy tail of that very same curve.

"It belongs at the shelf among The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix

"Anderson's insights . . . proceed to persuade Google's strategic pondering in a profound way."

--Eric Schmidt, CEO, Google

"Anyone who cares approximately media . . . needs to learn this book."

--Rob Glaser, CEO, RealNetworks

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