By Tony Morgan

A good creation for retail scholars, this publication bargains a elementary reference consultant to all facets of visible promotion and covers either window dressing and in-store parts. utilizing examples from a number of outlets, from style emporia to small shops, the booklet bargains sensible recommendation at the topic, supported by way of tricks and tips from confirmed visible merchandisers.

It unearths the secrets and techniques in their toolkit and data at the use of mannequins, the newest expertise, and the way to build and resource props, and explains the psychology in the back of procuring and client habit. This new version includes new case reports, up to date pictures, and new fabric on electronic and interactive visible merchandising.

Presented via colour photos, diagrams of flooring layouts, and shop case reviews, and together with precious info similar to a word list of phrases utilized in the undefined, Visual Merchandising is an important guide for a person operating in and studying approximately this intriguing zone.

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